Best Luxury Hotel in Montego BayJamaica - S Hotel Jamaica RICKS CAFE2

Image Caption: Sunset at Rick's Cafe, Negril, Jamaica, courtesy of Rick's Cafe Jamaica


Rick's Cafe


If you desire to have an unrivaled view of the best Jamaican sunsets, atop a 35-foot high cliff on the West End, then Rick’s Cafe in Negril is a must visit stop during your trip to the island. Thrill seekers flock to this world-famous bar and restaurant that has been extensively featured across international media and voted amongst the best bars in the world, the best bar for sunsets and 1 of 1000 places to see you before you die. As one of the most popular attractions in Jamaica, Rick’s Cafe is actually a bar and restaurant but its guests visit mostly for cliff-diving and to watch the sun as it descends into an awe-inspiring sunset.

Rick's Cafe is famous for its sunset views, professional divers, chill atmosphere and is the perfect way to end your day trip to Negril, the island’s ‘capital of casual’. A 90-minute scenic drive from Montego Bay takes you along Jamaica’s northern coastline to this world-famous watering hole perched on the cliffs, where professional divers take adrenaline-filled flights through the air before diving into the sparkling azure waters below.

Relax to soothing reggae melodies while sipping on your favourite hand crafted cocktails and enjoy tasty meals while basking in the brilliance of the sun or enjoying the simmering crimson hues of the vibrant sunset. A Negril institution since the hippie days of the 1960s and 1970s, Rick's is one of the resort town's best-known landmarks and attracts busloads of revelers for sunset every evening. If you are staying in Montego Bay then you should make the time for this once-in-a-lifetime experience.

Ricks Café Bar and Restaurant was established in 1974 by Richard Hershman (aka Rick), and was the first public bar on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. At the time of opening, Negril was not a tourist attraction like it is today, but was instead a sleepy fishing village with little development. It lacked many modern amenities such as electricity, telephone and hot running water and those that visited went mainly for swimming and sunbathing. Having been hit twice by natural disasters, Hurricane Gilbert in 1984 and Hurricane Ivan in 2004, this location remains one of the hottest attractions in the Caribbean throughout the last 45 years.

From inception, Rick's Cafe has boasted an unrivaled view of the sunset from its naturally formed cliffs and over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and their sunsets have become a Jamaican tradition. Currently, Ricks Café ranks among the top ten bars in the world as well as the 21st most modern Caribbean locations and is a recipient of the Tripadvisor Travelers’ Choice designation for 2020. Rick’s Cafe is open daily from 12 midday to 10pm and is located 90 minutes from the hotel. Visit them at or @rickscafejamaica on Facebook and @rickscafeonline on Instagram.


  • All patrons are required to bring and wear masks
  • All high-touch customer areas are frequently cleaned and sanitised
  • Visitor numbers are limited to reduce crowding and allow for sufficient social distancing
  • Personal protective equipment worn by staff
  • Temperature checks given to staff
  • Temperature checks available